JAPAN AIRLINES

  • About Japan

  • Destinations

    Hokkaido

    Sapporo / Hakodate / Asahikawa / Obihiro

    Japan’s northernmost island and an outdoor lover’s paradise

    Akita

    Kakunodate / Tazawa / Nyuto Onsen

    Relax among mountains and lakes in summer, or be dazzled by the winter snow while enjoying unique, northern cuisine.

    Iwate

    Morioka / Hiraizumi / Tono

    Stunning in all four seasons, Iwate is full of opportunities to enjoy great food and festivals, as well as magnificent scenery.

    Tohoku

    Yamagata Prefecture / Fukushima Prefecture / Aomori Prefecture

    Sceneries, history, cuisine, skiing and hiking... enjoy a trip that will rejuvenate your soul.

    Niigata

    Sado-ga-shima / Naeba / Myoko Kogen / Echigo-yuzawa-Onsen

    The land of snow, hot springs and fine sake

    Chiba

    Narita / Tokyo Disneyland

    The gateway to Japan. Packed with great spots for sightseeing where are easily accessible from the capital.

    Tokyo

    Shinjuku / Akihabara / Asakusa

    Japan’s capital and the world’s most populous metropolis

    Mie

    Kii Peninsula / Ise

    Most sacred shrine, Excellent pearls, and Samurai theme park. Touch the tradition and history.

    Kyoto

    Arashiyama / Gion / Kurama

    The traditional and cultural heart of Japan

    Osaka

    Umeda / Namba / Shin-Sekai

    One of Japan’s major cities and home of good eating

    Fukui

    Fukui / Echizen-Ono

    Sample seafood delicacies such as Echizen crab and puffer fish, as you soak yourself in the history of Fukui’s many heritage sites.

    Hyogo

    Kobe / Toyooka / Himeji / Kinosaki

    Enjoy tradition, modernity, sightseeing spots and culinary delights

    Tokushima

    Iya Valley / Tsurugi-san

    Hidden springs and fantastic scenery amid pristine natural surroundings.

    Kochi

    Shimanto City / Ashizuri-misaki

    Combining unspoiled natural beauty with a tropical climate

    Hiroshima

    Miyajima / Iwakuni / Tomo-no-ura / Onomichi

    Steeped in history and a symbol of peace the world over

    Ehime

    Uwajima / Matsuyama / Ishizuchi-san

    Fresh fruit and fish. Tour some of the castle, explore the history.

    Fukuoka

    Fukuoka / Dazaifu

    Many sights to see and delicious cuisine. Fukuoka leaves you satisfied every time.

    Saga

    Karatsu / Imari / Arita

    Experience breath-taking natural scenery and traditional crafts. A trip with delighting surprises around every corner.

    Kumamoto

    Kumamoto / Aso-san / Kurokawa-Onsen

    Surround yourself with nature and taste gourmet flavors you will find nowhere else.

    Kagoshima

    Kirisima-Yaku National Park / Satsuma Peninsula

    The home of historic heroes and a living volcanic landscape. Toast with delicious shochu and sample the unique Kagoshima cuisine.

    Okinawa

    Osumi Island / Amami Islands / Miyako Island / Yaeyama Islands

    Japan’s tropical side offering a unique culture and history

  • Theme

  • Must See

  • More fun

Omotenashi

PRESENTED BY JAL

Omotenashi
The Soul of Japan

Renowned for his influence on chanoyu, the 'way of tea', Sen no Rikyū established guidelines for taking care of guests. He espoused that only through dedication with a pure heart can you share a special moment with your guest. With this, Sen no Rikyū established the foundations of Japanese omotenashi.

Omotenashi is hard to define. Often translated into English as 'hospitality', omotenashi is much more. It's a completely selfless approach to receiving guests, where a perfect balance of attentive care and unobtrusiveness is achieved to create an intimate environment of trust, relaxation and respect between those sharing the moment.

Tightly woven into the fabric of Japanese culture for centuries, the spirit of omotenashi can be felt and enjoyed everywhere. This unique brand of Japanese hospitality is sure to capture your heart and leave an ever-lasting impression.

Omotenashi at JAL

In tune with the spirit of omotenashi established by Sen no Rikyū, we strive to become the world's favorite airline through our high quality and unparalleled service. All of us at JAL, from the ground staff through cabin crew to the JAL staff behind the scenes, are inspired by the spirit of omotenashi to provide passengers with the ultimate travel experience, as well as giving them a taste of Japan.

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